BigCommerce to HubSpot Marketing

Leverage HubSpot's powerful marketing automation platform with your BigCommerce customer and order data to boost sales and customer engagement.

connector
Recover Abandoned Carts

Capture lost sales through marketing automation

Our integration brings in BigCommerce abandoned cart data including recovered cart in real-time and links it to customer. With Automation in HubSpot, you can easily define rules to send email reminders with embedded cart link to customer.

connector
Up-sell and Cross-sell

Increase Customer Lifetime Value

Our integration incorporates order data including last order value, date and lifetime order value. Leverage smart lists and workflows to upsell/cross-sell products and to increase loyalty of your prime customer base.

connector
Advanced Reports and Segments

Gain Insights About Customers and Catalog

Our integration brings in customer profile together with orders data. Identify more insights about your customer including Lifetime value, average order value, your top customer segment etc.

Workflow

BigCommerce
HubSpot
What happens during a sync
Registered Customers
Address Details
Contacts
Guest Customers
Billing Details
Contacts
Completed Orders
Cart Details
Deals
Completed Orders
Cart Details
Last Order & TCV Custom Field
Abandoned Carts
Live Cart Details
Abandoned Cart Custom Field

Contacts

  • Any new customer data (registered or guest) creates an entry into Contacts list.
  • For registed customers, address details are used to create contact details. For guest customer, billing details are used.

Orders

  • When you make a sale on BigCommerce platform, a Deal is automatically created under Sales in HubSpot.
  • Custom fields Fist Order Date, Last Order Date, Last Order Value and Total Customer Value (Purchases) are populated for the specific Contact
  • For any incomplete orders (abandoned cart), an abandoned cart live link in incorporated in a custom field for the specific Contact.
  • Abandoned Cart link and identifier can be used while defining workflows to trigger automatic emails.

pricing

Price / Month
(USD)
Number of orders
(per month)
$15 200 orders
$25 500 orders
$35 1000 orders
$45 Unlimited current orders
* no limit on number of customers and products
prereqisities: HubSpot free version is not supported.